Imperial Industries Unveils New Brand Identity Reflecting Growth, Innovation, and Unmatched Service

October 8, 2025

The Imperial Industries rebrand marks a pivotal moment in the company’s 45-year legacy. With a bold new logo, unified messaging, and a refined brand voice, Imperial Industries is reinforcing its reputation for speed, precision, and people-first service. The rebrand brings both the commercial and industrial divisions under one visual and strategic identity—ushering in a new era of innovation and growth.

Imperial Industries, a longtime leader in septic truck manufacturing and engineered storage systems, is proud to announce the launch of its refreshed brand identity — a bold step forward that honors 45 years of legacy while aligning with the company’s next chapter of growth and innovation.

The rebrand includes a new logo, updated messaging, and a unified visual identity that ties together Imperial’s commercial and industrial divisions under one powerful brand. At the heart of the new identity is a symbolic brand mark called “The Spark” — representing the spark of ideation, the creativity behind every design, and the literal spark from welders and fabricators who bring every truck and tank to life.

“This rebrand reflects who we’ve always been — a company that delivers with precision, speed, and service,” said Laura Strek, President of Imperial. “But it also sets the tone for where we’re going. We’re investing in better tools, stronger relationships, and smarter systems to serve our customers even better — across both septic trucks and storage silos.”

With vertically integrated manufacturing, fast lead times, and a commitment to human-first service, Imperial’s reputation has long been built on trust, responsiveness, and reliability. The new brand reinforces these strengths while sharpening how they’re communicated across platforms — from the shop floor to trade shows to digital experiences.

The brand refresh includes:

• A new logo and brand mark (“The Spark”)
• A refined voice and tone built on clarity, confidence, and service
• Unified messaging across all product lines and customer segments
• A visual identity system that reflects modern professionalism and practical pride

Imperial will begin rolling out the new look this spring across trucks, trade show exhibits, printed materials, and a soon-to-be-relaunched website.

“We don’t just build tanks and trucks — we build relationships that last,” said Laura. “This new identity gives us the clarity and confidence to keep doing exactly that — now and in the future.”

To learn more, visit imperialind.com or check out our brand release video on the Imperial Industries YouTube channel, where we tell the story behind the spark that powers our new identity.

About Imperial Industries
Imperial Industries is a U.S.-based, vertically integrated manufacturer of industrial dry bulk storage tanks and vacuum sanitation tanks and trucks. For more than four decades, we’ve built a reputation for delivering innovative, high-quality, and fully customized solutions that help customers operate more efficiently, reliably, and safely. With six production facilities totaling 280,000 square feet and one of the largest in-stock inventories in the industry, Imperial serves customers across all 50 states and Canada — from small operators to large enterprise fleets.

Media Contact:
Craig Bieri
Marketing Manager
Imperial Industries
cbieri@imperialind.com